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Letters to a daughter

Letters
About this Notebook

Nicola Arnese explores why tasks get ignored at work—and how adding meaning to your message can make all the difference.

Nicola Arnese explores why tasks get ignored at work—and how adding meaning to your message can make all the difference.

Lead with why, follow with how

People don’t respond to instructions. They respond to meaning. Add purpose to your message—it’s the real driver of action.

2 min read

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